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How to Market Your Small Business

Local newspaper ads aren’t working for you anymore? What’s that—all you have left is the local coffee shop paper to advertise in?!? Fear not small business owner—I have 3, yes THREE, ways to save your marketing day. One of them will even increase your SEO with Google, shhhh… Head Out of the House Have you been to MeetUp.com? No it’s not just gardeners comparing green thumbs or stay at home parents looking for sanity in an adult setting (although I’m sure it’s happening quite Read More >>
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The Mayans Were Wrong, The Web is Alive and Growing

2013 is going to be a huge year on the Web and here at OnWired. To start the year off in the right direction, we will be sharing occasional tips and news we feel may benefit you and grow your business. We’d love to grab your hand and lead the way to this brave new web world of online marketing. Our first four tips (and yeah a tiny sales pitch): Design Still Matters Just not how it used to. The focus is less on the “wow” factor and more on the user interface and getting tasks completed. Read More >>
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Predicting the Future with TIMA

It was my distinct pleasure on Wednesday to attend the year’s first panel event, “The Futurists,” hosted by the Triangle Interactive Media Association, TIMA for short (in case you didn’t know). Have you heard of TIMA? I hadn’t until this past Fall - it was when a friend of mine, another online diva, mentioned that her company was planning to send her to TIMA’s 2012 Internet Summit and…had I heard?…and was I going too? I literally LOL’d (laughed out loud). I was in the middle Read More >>
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Pay It Forward: Endorse Someone Today!

LinkedIn has been having an impressive year, rolling out updates left and right. There are so many great, new social features that are making it even easier to keep up with your professional network. I was really excited when they updated Company Pages. The opportunity for Companies and Brands to provide really comprehensive information, as well as provide periodic updates regarding what’s happening on a professional level is just GREAT. And I logged in the other day and was invited - as many Read More >>
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White Hat SEO in 2012

I’ve recently found myself in two client meetings where the topic of “white hat SEO” arose. If you’re not familiar with White Hat and Black Hat SEO—I suggest you read a little on the subject—especially if you’re a business owner hiring search engine experts. In these meetings I’ve realized this topic is still pretty vague, even after umpteen years of its existence. What I’ve found myself sharing, and what I’ll share here with you—my trusted reader—is that much like my Read More >>
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You’re the Driver: Five tricks to turn your dream into reality

Have you ever had a burning desire to start something magnificent, but then felt overwhelmed with all the details? Still working the 9-5 job while wishing you were selling your hand-crafted jewelry online? Want to learn to code with ease? Balance a spinning basketball on your finger? All these skills start somewhere. Not sure where to begin? Or where to turn for help? These questions could make it easy for some people to become discouraged and eventually talk themselves out of what could be a Read More >>
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Web Marketing Directs the Traffic

An online presence doesn’t just mean a website anymore, it also means having great sub-sites, mini-sites, social media platforms, blogs, etc… You get the idea. Having a great website doesn’t guarantee that people are going to automatically notice it when it’s launched. You’ve got to create awareness about it in the marketplace, which means expanding beyond just the website. (That’s why pre-launch marketing campaigns are so important. It creates a buzz that otherwise wouldn’t Read More >>
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New Facebook App Wows Users Into Getting Work Done

Have you heard about the new Facebook App for iPhone/iPad that everyone is oohing-and-ahhing about? Have you tried it? No?! You should. The developers at Facebook decided to start from scratch on this newest update, which means that the app is working at optimum for iDevice users. Content is loading faster, notifications are coming through in a blink of an eye, not to mention that posting and reviewing photos is easier than it’s ever been. I cannot tell you how much I am loving this update Read More >>
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If you build it, they will come…

A long time ago (2009), in a land far far away (Germany) I traveled to Cologne on business. We stayed at the “Radisson Blu” - which was appropriately swank for our meeting: sauna, rec room, breakfast, bar, customer service - it was truly par excellence. But, that’s not what made this trip classically interesting. As it happened, I forgot something in the dining room (as I am prone to do) so I headed back to the “lift.” As I stepped into the elevator, who’s standing there in the Read More >>
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Why are you building a website?

As with all advertising and marketing, your website exists for a very important reason: it’s the genesis of your sales efforts. However, many business owners I speak with - in fact, even some of our clients - don’t look at their web presence this way. Thus - I was inspired to write this article. So… Why do you want a website?   Let’s get serious. The only purpose of using the web is to make sales - whether you are selling yourself as a personal brand, selling products, or selling Read More >>