Today, web designers have many considerations to balance on their plates. From site aesthetics to the coding behind it, there’s a plethora of tasks to juggle. The importance of creating an SEO-friendly site is imperative to its long-term success. The following are simple tips that designers and developers alike should keep in mind for future projects.

Code first, design second — While it’s tempting to focus on making the prettiest site possible, designers should use semantic code when crafting the front end of the site. The more descriptive these codes are, the more likely that search engines will read them and rank the site. Clean and descriptive coding also makes it easier to style the site itself.

Focus on valuable content — Original and valuable content is a must for any business wanting to rank in the search results. While you certainly want to use keywords, don’t abuse them. Instead, strategically place them in page elements such as the URL, title tag, and main heading. If keyword usage seems questionable, it’s probably too much.

Keep the code tight — HTML 5 provides many benefits, one of which is the ease of creating tighter codes. Since tight codes are easier to load, they are helpful to both you and your clients.

Stay up to date on the latest trends — From Penguin to Panda, Google is constantly rewriting the rules and algorithms of search results. What you once knew about keyword meta tags and keyword stuffing is probably outdated. Be sure to consistently review industry news so you don’t riddle your sites with outdated tactics.

Keep the homepage simple — This is probably one of the hardest things for any web designer to do, especially if the business has a lot to say or a lot to sell. The reality is that cluttered homepages are inefficient, and can hurt site rankings as well. If the site has a lot to say, this is the perfect opportunity to focus on content that provides unique value.

Are you interested in learning more about SEO and web design? Contact us today to learn more!

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