From search engine rankings and website design, to marketing strategies and sales – a competitive web presence is essential to the success of a business.
So, how do you know if your business has a strong online presence? Easy. Start by researching your competitors and peers in your industry, and see how they measure up against you online.
Not sure how to go about that? No worries. Our team has put together three broad strategies to help your business rise above the competition when it comes to your website.
- Better Branding
Building a coherent brand is necessary for a business to stand out – no matter where the presence may be. However, a well-designed website is one of the best ways to present your enterprise to prospective customers. Give a concise introduction to products and services on the homepage or main page, as well as promote specific aspects of your business on each leading page or in each piece of content.
The first step toward improving the branding of your business involves identifying a market niche. Consider using analytics tools to compare web traffic on your own site and competitors’ sites. Social listening tools are also useful for gaining a more comprehensive sense of brand identity.
No matter which methods you use, look for unique ways to connect with the emotions and priorities of prospective customers.
- Optimized Web Design
A disorganized website with slow loading times may risk losing visitors to competitors. Investing in and improving site architecture and coding can boost organic search rankings and make it easier for prospects to locate the information they need to make purchases or get in touch with you to learn more about your services.
Analytics tools are also useful for tracking keyword usage and backlinks to pages on your own site, as well as competing sites. For even better results, try pairing data-driven approaches with a holistic comparison of the user experience on your site and sites that sell similar products or services, to identify more specific design improvements.
- More Valuable Content
Many website visitors come in search of information, so it is important to provide helpful and valuable information to them. This information can come in several forms – whether it’s the website content itself, interesting blog posts or demonstrational videos, to name a few.
Tip: Top content tends to have engaging headlines and contain substantive information targeted toward relevant keywords.
The right content marketing strategy can make your site an authority in your industry. As your site becomes a useful resource for learning about products or services, its rank should rise in relevant searches and your business will be primed to make conversions.
Outshine Your Competitors…Today!
A website is the primary web presence of any business. Even if you maintain active social media accounts, the ability to direct prospective customers to a high-quality site is crucial for building relationships that lead to sales.
Give our team of digital strategists a call at (919) 301-0425, or contact us online today!
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