Entries by Kenny

SEO Myths in 2019: BUSTED!

Oh, SEO! Sometimes I feel like the conversations on the topic are like the ones in a secret society, with everyone sharing some foolproof, unknown method guaranteed to take your website to the top of the Google results page.

And let me tell you, that’s not the case. SEO is all about hard work and staying on top of current trends. But a lot of the time, I still meet with clients asking me about these ‘less-known’ methods - should they do it?

A lot of the times these methods are just myths Read More >>

Voice Search And Your Business: Are You Optimized?

Voice assistants including Apple’s Siri, Google Assistant and Amazon Alexa are more popular than ever – and are used for both on-the-go and at home users, using smart speakers like Google Home, Apple Homepod and Amazon’s Alexa devices. 

In fact, voice search-friendly devices are incredibly common to the point that even cars are utilizing this second nature convenience. About 40 million Americans own a smart speaker and as much as half of all searches could be voice-based by 2020.

Voice Read More >>

Is Your Website Mobile Friendly? Here’s How to Tell

Today, if your company website isn’t mobile friendly, all of your marketing efforts attracting new customers and improving brand awareness are virtually (pun intended), for nothing.

A reported 64% of global users surf the web from a smartphone , along with other mobile devices. What does this mean? It’s very likely a potential client or customer is using their phone to surf your website. And, if these mobile users don’t have a positive experience on your website, they most likely won’t Read More >>

Measuring Digital Marketing Success: Choosing The Right Metrics

If we’ve said it once, we’ve said it a million times… well, maybe not a million, but you get the point.  Track and measure your digital marketing performance so that you can see what’s working for you, and what’s not working.

Since there are lots of different ways to track these efforts, let’s talk about Measuring, specifically let’s focus on the metrics you should keep an eye on in 2019.

Traffic - Overall and By Source

Traffic refers to how many people visit your website. Read More >>

How to Get the Right Online Reviews for Your Business

Online reviews play an increasingly integral role in the modern consumer’s decision-making process. Many people now read product and service reviews and check out user comments before ever making a purchase. As a business owner, it pays to ensure that you can capitalize on the growing impetus on online reviews.

If you’re keen to get the right reviews, here are some top tips:
Make use of Google My Business
Google My Business is the latest version of Google Local and Google Places. It enables Read More >>

7 Quick Tips to Speed Up Your WordPress Website

We all know that time is the number one most important commodity. If you have a WordPress website, and you’re hoping to deliver lightning-fast load times as standard, you’ve come to the right place.
Here are seven quick tips to get your site up to speed.
1. Optimize Your Images
Quality images play a crucial role in attracting customers and maintaining their interest in interacting with your website, but there’s no doubt that they can also throw a wrench in the works when it comes to load Read More >>

Web Design In 2019 – What Not To Do

When websites first burst onto our computer screens, way before smartphones, people who were into programming used to think it was a good idea to embed music and videos launch from the moment their website was clicked.

Do you remember those days?

We’re pretty lucky to be in a time now where we no longer have that with every single site. The cheesy website tricks of 10-15 years ago may well have been cringey, but it’s these early stage experiences that helped us to learn exactly what NOT Read More >>

Website Trends for 2019

Web design is complicated — there’s no doubt about that.

If you want your website to convert clicks into customers effectively and consistently, then the design is a big deal.

Here’s what people always get wrong — it’s not just the way your website looks, it’s also about how easy it is to use in the first place. This is why, as a business owner, you should pay close attention to your website design and the way that it works for your users.

A website that looked fantastic in 2014 Read More >>

8 Ways to Optimize Your Website and Improve Conversion Rates

As a business owner, you’ve probably heard the phrases “click-through-rate” or “conversion rate” and “optimize” more times than you can count.  If you’ve worked with a marketing company before, it’s likely these were all items on a long checklist of things to do and track.  Simply put, these are all items and buzzwords that are highly important when discussing your business goals and how your website helps you achieve them.   In this article, we’ll discuss 8 ways to optimize Read More >>