Entries by Kenny

Outperform Your Competitor: 3 Solid Strategies For Your Website

From search engine rankings and website design, to marketing strategies and sales - a competitive web presence is essential to the success of a business.

So, how do you know if your business has a strong online presence? Easy. Start by researching your competitors and peers in your industry, and see how they measure up against you online.

Not sure how to go about that? No worries. Our team has put together three broad strategies to help your business rise above the competition when it comes Read More >>

How To Drive Conversions With Content

Content marketing plays an important part in conversions. No matter what products or services your business sells, a smart content strategy can attract more prospects, transform leads into conversions and retain repeat customers. Here are a few ways to create content that converts.

Invest In Headlines

Most site visitors only read headlines, making it worthwhile to come up with content titles that are more likely to get clicks and shares. Top-performing content aligns with the inquiries and Read More >>

Top 8 Web Design Trends to Nail It in 2020

Like all things affected by design, websites go through various trends as time progresses.

Unlike fashion and home design, these trends do not tend to come back around. This is because of the linear movement of technological advancements, which is what tends to drive website improvements.

Want to know some of the top trends for 2020? Our team has compiled a list and here are our Top Eight favorites to consider when it comes to your website design this year.

  Minimalist Designs 

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The Holiday SEO Survival Guide

Search Engine Optimization (SEO) may not be the first thing that comes to mind when you think of the holidays, but SEO is crucial for online retailers during this season. According to the eMarketer Holiday Shopping 2019 report, eCommerce sales are expected to reach $135+ billion this year with all retail sales surpassing one trillion dollars for the first time. Here are three tips for surviving and thriving with a smart SEO strategy.
Add Seasonal Flair
Online shoppers tend to purchase presents

9 Questions You Should Ask A Web Designer… Before You Hire Them

One of the most important elements of a website is that it accurately represents your business (and you!). So, it should go without saying that it is important that you may only have one chance to turn a website visitor into a customer and first impressions are everything. 

A truly successful website does several things: brings traffic to the website, keeps the traffic engaged on the website and produces conversions - all while looking great and being user friendly.

In need of a website redesign

SEO Myths in 2019: BUSTED!

Oh, SEO! Sometimes I feel like the conversations on the topic are like the ones in a secret society, with everyone sharing some foolproof, unknown method guaranteed to take your website to the top of the Google results page.

And let me tell you, that’s not the case. SEO is all about hard work and staying on top of current trends. But a lot of the time, I still meet with clients asking me about these ‘less-known’ methods - should they do it?

A lot of the times these methods are just myths Read More >>

Voice Search And Your Business: Are You Optimized?

Voice assistants including Apple’s Siri, Google Assistant and Amazon Alexa are more popular than ever – and are used for both on-the-go and at home users, using smart speakers like Google Home, Apple Homepod and Amazon’s Alexa devices. 

In fact, voice search-friendly devices are incredibly common to the point that even cars are utilizing this second nature convenience. About 40 million Americans own a smart speaker and as much as half of all searches could be voice-based by 2020.

Voice

Is Your Website Mobile Friendly? Here’s How to Tell

Today, if your company website isn’t mobile friendly, all of your marketing efforts attracting new customers and improving brand awareness are virtually (pun intended), for nothing.

A reported 64% of global users surf the web from a smartphone , along with other mobile devices. What does this mean? It’s very likely a potential client or customer is using their phone to surf your website. And, if these mobile users don’t have a positive experience on your website, they most likely won’t Read More >>

Measuring Digital Marketing Success: Choosing The Right Metrics

If we’ve said it once, we’ve said it a million times… well, maybe not a million, but you get the point.  Track and measure your digital marketing performance so that you can see what’s working for you, and what’s not working.

Since there are lots of different ways to track these efforts, let’s talk about Measuring, specifically let’s focus on the metrics you should keep an eye on in 2019.

Traffic - Overall and By Source

Traffic refers to how many people visit your website. Read More >>

How to Get the Right Online Reviews for Your Business

Online reviews play an increasingly integral role in the modern consumer’s decision-making process. Many people now read product and service reviews and check out user comments before ever making a purchase. As a business owner, it pays to ensure that you can capitalize on the growing impetus on online reviews.

If you’re keen to get the right reviews, here are some top tips:
Make use of Google My Business
Google My Business is the latest version of Google Local and Google Places. It enables Read More >>