If we’ve said it once, we’ve said it a million times… well, maybe not a million, but you get the point. Track and measure your digital marketing performance so that you can see what’s working for you, and what’s not working.
Since there are lots of different ways to track these efforts, let’s talk about Measuring, specifically let’s focus on the metrics you should keep an eye on in 2019.
- Traffic – Overall and By Source
Traffic refers to how many people visit your website. Although a lot of marketers out there may feel like this metric is obsolete, we’re here to tell you it’s not, as long as you put the numbers into context.
There are two types of traffic you should be interested in:
- Overall, which tells you when the website is most active and what campaign is the best
- By source, which tells you where your users are coming from
- New/Returning Visitors
This metric is a testament to how relevant your content is. If you have loads of returning visitors, then you’re doing things right. If not, then something’s not to their liking.
- Most Visited Pages
The most visited pages are essentially your website’s most valued assets, and you can use them to model the rest of the site and increase site performance.
- Bounce Rate
Loads of traffic, but a high bounce rate means that you can bring people to your website, but they don’t like spending time on it. Your user experience may need some improvements.
- Conversion Rate
You probably don’t just want users to see your website right? You want them to buy, subscribe, download or perform another type of action. For a lot of campaigns, this is the most important metric because it is directly linked to your end goal.
- Post Reach
The reach tells you what your audience size was during a campaign. Unlike impressions, reach counts each user only once so you can get a better view of the number of people that came into contact with your website or ads.
- Post Engagement
When it comes to social media, reach isn’t enough – you want users to interact with your content; something you can find out by checking the engagement metric.
- Open Rate
It’s easy to create and send newsletters, but how many people actually open your emails? The open rate can tell you that.
- Click Through Rate
Whether it’s for emails or paid ads, the CTR tells you how convincing your marketing efforts are in getting people to click your links.
Marketing is all about spending money, so the ROI (Return on Investment) is a telling metric for your digital success. If you spend more than you make, then your campaigns need some tweaks.
Back to You
Need help figuring out which metrics are most important for your business or in need of a successful action plan to react to your numbers? Contact OnWired right now for a chat. Call (919) 301-0425 or visit https://onwired.com/contact/ for a free quote from one of our team members.
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