Today, if your company website isn’t mobile friendly, all of your marketing efforts attracting new customers and improving brand awareness are virtually (pun intended), for nothing.

A reported 64% of global users surf the web from a smartphone , along with other mobile devices. What does this mean? It’s very likely a potential client or customer is using their phone to surf your website. And, if these mobile users don’t have a positive experience on your website, they most likely won’t return – resulting in loss of sales opportunities for you. Another major factor you should be considering is Google cares if your website is mobile friendly; both pretty compelling arguments ensuring your website is up-to-date with online users and trends.

Not sure if your website is mobile friendly? Don’t stress, we’re here to help with this quick checklist:

One Website

When mobile internet use was first trending, many believed creating an additional website available for mobile was a smart strategy. When a user landed on the intended website, there would be a prompt directing them to the site most user friendly based on the device type being used. This method is very outdated, not to mention high maintenance. You should really only have one website; not two.

Content Consistency

If your website contains many different elements, making sure all are accessible on mobile is crucial, just like they are on desktop. If a video loads as soon as a user accesses a website on a laptop, it should do the same on a mobile device.

Fast Loading

We are living in a fast paced world and people don’t have the patience waiting for a website to load, regardless the type of device it is. The mobile and desktop version should only take a few seconds to load. Anything more and the user will most likely leave.

Correct Viewport Settings

A mobile screen is not universal in size, therefore the website must account for all possible dimensions. Pages need to specify a viewport through the meta tags, which will tell the browsers how to scale the page, making it a responsive website.

Structured Data

Websites don’t just get SEO points for being mobile-friendly, they also need to use structured data helping search engines understand your content. The mobile version needs to have the same thought-out structure as the desktop version.

No Flash

If your website uses flash, look for alternatives. Not only is it very draining battery-wise, but now you’ve just lost all Apple users who cannot see the elements. There are plenty of good alternatives out there – don’t limit viewers by boxing your website in.

Correct Spacing

Want users to click on a button? Users can be a lot more precise when clicking on a button using a desktop or laptop, as they have the aid of a mouse or touchpad. This is not the case with mobile. Keep in mind mobile users are working with not only a smaller screen, but using their fingertips to click. Isolating buttons in a larger space makes this feature much more user friendly.

Signing Off

If you still have questions about how mobile-friendly your website is, need help improving it, or are looking to build a brand new, mobile-friendly website, we can help. Contact us for a quick chat now!