Content marketing plays an important part in conversions. No matter what products or services your business sells, a smart content strategy can attract more prospects, transform leads into conversions and retain repeat customers. Here are a few ways to create content that converts.
Invest In Headlines
Most site visitors only read headlines, making it worthwhile to come up with content titles that are more likely to get clicks and shares. Top-performing content aligns with the inquiries and interests of prospective customers.
Tip: Researching content marketing strategies may provide helpful headline writing guidelines.
Try using attention-getting words to tap into a sense of urgency. Studies also indicate that the headlines of lists that have an odd number of items get significantly more clicks than even numbers. Tips and tricks aside, eye-catching and thought-provoking headlines are more likely to result in engagement, longer site visits and sales.
Provide Relevant Information
Content intended to drive conversions should be relevant to your business’s products or services. A strategy that combines regular blog posts with creating other types of informative content can make your site an authoritative source.
Tip: Start by anticipating questions prospective customers are most likely to have and find ways to bring your business into conversation with current trends.
If you’re not sure what content to provide on your business’s site, try taking a look at competitors’ sites or blogs for inspiration. You can also search for relevant phrases and come up with ideas for content that fills in important gaps in the information available on the top-ranked results. Monitor traffic on content pages to determine which headlines and pieces perform best and provide more information about similar subjects.
Call Prospective Customers To Action
Even the most helpful and interesting content may not lead to conversions without a call-to-action. Consider linking to product or service pages in content and conclude every piece with a clear step that prospective customers can take to learn more or another specific measure.
Tip: A clear value proposition can enhance any call-to-action.
Readers should know exactly how they stand to benefit from taking a certain action. You can also use wording to create a sense of urgency in terms of availability or a time frame to accelerate conversions.
Content marketing is essential to any business branding or website optimization strategy. No matter what your goals are, an informed content strategy can help your business succeed. OnWired specializes in web design, development and the latest online marketing methods. Call our team of experts at (919) 301-0425 to help with your content today!
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