Like all things affected by design, websites go through various trends as time progresses.
Unlike fashion and home design, these trends do not tend to come back around. This is because of the linear movement of technological advancements, which is what tends to drive website improvements.
Want to know some of the top trends for 2020? Our team has compiled a list and here are our Top Eight favorites to consider when it comes to your website design this year.
- Minimalist Designs
This is not a new trend per se, but it has definitely taken a new angle. Companies have brutally ditched many of the bells and whistles of their once-contemporary websites to create a more simplistic design.
This clean look offers not only an ease of navigation but, speed as well.
- Asymmetrical Layouts
Minimalism often inspires the desire for everything to line up perfectly. This can lead to a very simple and symmetrical design. While aesthetically pleasing, after seeing it copied across several platforms, it gets old fast.
Websites now rely on asymmetrical designs to add some character – and help make statements. It’s time to break away from a cookie cutter design!
- Design Accents
Another way to add some extra design flavor is with accents. Think of it as adding a sort of accent wall at home – you want to be noticed, yet look appealing.
Here are some common options:
- A bold color punch
- The use of one unique font throughout
- Sharp, geometric shapes
- Immersive 3D Elements
There has always been a fascination with 3D visual effects, however we are now more than ever, in a position to work them into websites.
Using 3 dimensional elements on your website encourages users to stay longer and give them a unique experience.
A key feature to illustrate facts and findings is video content. Companies are taking advantage of this element, to offer branding tutorials, entertaining promotional videos or short documentaries.
Many companies also include video content on their homepage to pitch their flagship product or share their brand stories. This allows online users to get more comfortable with a brand, service or product because you are offering them the next best thing to actually being in a store or office, talking with a representative or touching the product for themselves.
It also adds a longer stay time and way for your online consumer to engage with the page.
- App Integrations
By as early as 2015, mobile searches had already outnumbered those completed on desktops. To make it easier for customers to access mobile versions of their websites, many companies are offering apps in place of/or in addition to mobile websites.
So, take charge and conquer all!
- Faster Speeds
When designing, make sure your website can handle the capacity. Companies that plan to serve the mobile market by relying mostly on their websites need to consider the speed. Google penalizes websites with slow loading times on cell phones.
So, whatever you plan to use in your design, make sure it is equipped for speed. This ensures fast loading of search results when customers do searches – whether it be from desktop computers, tablets or phones.
Note: voice search requires even faster loading speeds due to the need for an immediate response.
- CSS Grids
This is another option many companies are using to offer mobile-friendly browsing of their websites. Programmers and website developers can use this to ensure websites adjust to fit various screen sizes. It is key that your design follows suit with this.
Ready to Move Forward?
Is your website ready for 2020? If yes, kudos to you! If not, OnWired can help.
Contact us online, or call our team of Website Design Experts at (919) 301-0425 for more information on how your website can be trend-forward for 2020 today!
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