Search Engine Optimization (SEO) may not be the first thing that comes to mind when you think of the holidays, but SEO is crucial for online retailers during this season. According to the eMarketer Holiday Shopping 2019 report, eCommerce sales are expected to reach $135+ billion this year with all retail sales surpassing one trillion dollars for the first time. Here are three tips for surviving and thriving with a smart SEO strategy.
Add Seasonal Flair
Online shoppers tend to purchase presents based on lists and have different priorities than when making purchases at any other time of year. Some customers who are not sure what to buy for family or friends may rely on gift guides for ideas. Having products featured in guides on trusted sites or even adding this type of content to your site as a landing page or blog post can draw clicks that lead to conversions.
Be sure to include timely keywords such as the “best gifts” and “presents” for target demographics or “top 2019” picks for products or services. You may also want to research other holiday-specific keywords such as “secret Santa” or “white elephant.”
Showcase Special Deals
Having a full year’s worth of website and sales data is a big advantage when it comes to determining which landing pages are likely to perform best during the holiday shopping season. Whether you choose to feature particular products or services or draw attention to limited-time discounts through new content or updated product descriptions, an informed approach to SEO can help you wrap up the year with strong sales.
Present Your Products
The holidays are also an ideal time to send warm wishes to customers and followers in the form of an email promotion or social media posts across platforms. Featuring products in a format that can inspire purchases and encourage likes and shares can be a great way to spread the word about your online store, products or sales. It’s also an opportunity to make sure your eCommerce store displays products to customers in accessible and appealing ways with fast page loads, secure checkout and fresh content.
Good SEO practices are a gift that keeps on giving all year round. This shopping season is a great time to look for ways to increase visibility to new customers who are searching for the perfect gift. OnWired can help any business improve site design, strengthen branding or provide marketing services to make the most of the holidays.
Whether you’re looking for tips over the holidays, or looking to improve your SEO results overall, give our SEO Experts a call at (919) 301-0425 or visit us online here.
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