Oh, SEO! Sometimes I feel like the conversations on the topic are like the ones in a secret society, with everyone sharing some foolproof, unknown method guaranteed to take your website to the top of the Google results page.
And let me tell you, that’s not the case. SEO is all about hard work and staying on top of current trends. But a lot of the time, I still meet with clients asking me about these ‘less-known’ methods – should they do it?
A lot of the times these methods are just myths that have no factual basis. Believing them and dedicating your resources to implementing them won’t exactly hurt your business, but your efforts should be spent elsewhere.
Here are some common myths that should disappear in 2019.
1. Lots of Content Helps Your Rank
I don’t even know how we got here, to be frank. Content is important in 2019, yes, and I suspect this will still be true for years to come, but it was never about the quantity of it. It was always about quality.
I’ve seen websites with plenty of content that just doesn’t perform well. And the clients think they’ve done everything right: diverse articles, infographics, videos and pages upon pages of content just to tick the box. The problem? That content is not interesting for the target audience, so it presents no value for anyone.
2. The More Complex the Website, the Better
Your website needs to be a reflection of your business, so it should have the necessary pages or sections that highlight its strong points. The more complicated the website is, the harder it will be for users to navigate it, which may mean they’ll leave and never come back.
Don’t bother with loads of pages for nothing. Stick to the ones you really need and make sure they are properly optimized.
3. Social Media Improves SEO
Whenever I read an SEO article telling people that social media will help with their SEO efforts, I always want to email the writer and ask them if they’re sure. Because when you think about it… how can it?
SEO means ‘search engine optimization’ and refers to improving your website in such a way that it gets ranked. Social media can help get more traffic, yes, but your social media presence isn’t indexed, so it won’t help with your rank. These are two different marketing strategies.
Over to You
SEO is a long-term commitment of always checking in with your website and improving it so that in the end, the site helps you reach your business goals. These myths just waste your time, so it’s best to focus on a strategy that actually works.
I know that as a business owner, your business is your main focus. Take the stress of keeping your website constantly functioning for SEO efforts off your plate. Our team of SEO experts at OnWired are happy and ready to assist, contact us online or give us a call directly at (919) 301-0425 today!
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