From smartphones to tablets, laptops to gaming consoles, there’s an ever-increasing number of platforms from which consumers visit a company’s website. With mobile usage expected to overtake desktop usage before 2015, responsive web design has never been more important. Since only 1 in 8 websites are responsive, businesses that invest in this design immediately distinguish themselves from their competitors. As research shows 61 percent of consumers say they’re more likely to purchase from a mobile friendly site, responsive design is clearly the route to go.

So, how do you know if responsive design is a good option for your site?

1. You’re concerned with SEO. Since responsive web design enhances the user experience, it inadvertently helps the “findability” of the site. Google recommends responsive design to help with mobile SEO. A single URL unifies mobile and desktop versions of the site with responsive design, so search engines view the site more favorably.
2. Your budget calls for it. While responsive web designs can cost anywhere from 50 to 200 percent more than a traditional site, they can also be more cost-effective. Instead of having to build different sites for desktop, mobile, tablet, and other users, your business essentially gets four websites for the price of one.
3. You intend to continue growing your web presence. If your business has a long-term digital strategy, responsive design guarantees a return on investment. A responsive site helps your business reach a larger audience than your rivals, which invariably increases the likelihood of higher conversion rates.
4. Your business will remain ahead of the curve. Since only 1 in 8 websites are responsive, investing in a mobile-friendly site now will pay dividends for years to come. This is particularly important because mobile devices are expected to outnumber the global population by the end of the year, so why not cater to these platforms?
5. User experience is important. If a mobile user lands on a site that isn’t mobile friendly, they are 61 percent more likely to leave the site and go somewhere else. Investing in a mobile friendly site not only lowers the bounce rate, but it also ensures your visitors have a positive experience with your brand online. Visitors are 67 percent more likely to complete a transaction on a mobile friendly site.

Regardless of your industry, responsive web design is a trend that is soon to become a web standard. Is your business keeping up with the times?

Contact us today to learn more about what a responsive site can do for you.

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