If success is in the details, typography is arguably the most important component of web design. To the casual user, typography might not seem important. The reality, though, is typography is one of the most important skills for web designers to have.Since 96 percent of the internet consists of written content, the importance of typography should not be understated. It’s no wonder web design is considered 95 percent typography.

 Web Typography Creates Information Design

When visitors stumble upon your site, you have 7 seconds to grab their attention and persuade them to stay. In those few seconds, visitors quickly glance through the page, scanning for anything that catches their attention. Selecting the right typography creates information design that visually categorizes the content of your site. When properly used, typography divides bundles of information in a way that allows first-time visitors to find exactly what interests them. In this context, typography is just as important as site layout.

 Typography Strengthens Your Brand

Consumers recognize typography as easily as they recognize logos. Whether it’s Coca-Cola or Dell, Facebook or Bing, popular brands are visually defined by their typeface. If the classic cursive of Coca-Cola’s typeface was changed to block-letter font, it would feel unbalanced and unrecognizable. Logos define the public perception of brands, and typography plays an enormous role in how consumers view you.

Creative Typography Creates Interest

If you want visitors to take the time to browse the content on your site, it’s vital to make the content look interesting. Sure, catchy titles and summaries will boost click-through rates, but the site’s beautiful typography is what makes content look attractive. Consider this: would you rather read a block of content on a single page, or a multi-page magazine spread with various headings, highlights, and emphasized sentences?

You Can Lead Your Readers through Your Content

Since most visitors only read the first two paragraphs of any digital page, it’s important to invest in ways to guide them through your content. Even if your content is professionally written, it’s important to present it well, too. Minor tweaks such as different typeface and colors literally make the content attractive to see and read.

 

Is your typography speaking for you? Contact us today to learn more about what the right typography can do for your brand.