You’d have to be crawling out from under a rock if you didn’t already know that companies continue to move their advertising budgets away from traditional advertising and into digital advertising. That being said, it’s still unbelievable to what degree advertising dollars are being repositioned.
Check out some of the numbers below according to new research and figures provided by eMarketer:
* Numbers based on US Total Media Ad Spending Share, by Media, 2012-2018 (% of total)
Newspapers = 11.5% in 2012 DOWN to 7.1% by 2018
Magazines = 9.2% in 2012 DOWN to 6.9% by 2018
Radio = 9.3% in 2012 DOWN to 7.1% by 2018
Directories = 4.5% in 2012 DOWN to 2.3% by 2018
Digital = 22.3% in 2012 UP to 37.3% by 2018
Mobile = 2.6% in 2012 UP to 26.4% by 2018
According to eMarketer, “Advertisers will invest more than $50 billion in digital channels in 2014 for the first time, an increase of 17.7% over 2013. Just over one-third of that will come from mobile, but by 2018, mobile will account for more than 70% of digital ad spending.”
Don’t worry, if you feel like you’ve missed the initial wave. You’re better off late than never. Real business takes place online line in 2014, and, as you can see by the numbers above…that’s where you should be spending your advertising budget as well.
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