Every minute, an estimated 571 new websites are created. With so many brands vying for consumer attention, it can be difficult to make your site stand out. To make your website more appealing for consumers, it’s important to consider the top web design trends in 2014.

Responsive web design — The importance of responsive design can’t be overstated. With mobile users set to outnumber traditional desktop visitors in the near future, responsive sites are a trend that will one day become an industry standard. Since you can lose up to 61 percent of mobile visitors without a responsive site, it’s critical to invest in this design before your business loses out.

Grid-style layouts — Social media has always influenced the way that businesses have modeled their online presence. After all, consumers are already familiar with social platforms, so mimicking their appearance makes your business feel comfortable and familiar. The growth of Pinterest has made grid-style layouts a mainstream trend. Everything is easy to read, easy to skim, and easy to digest.

Flat design — From Apple’s iOS7 design to Android, flat design has revolutionized the mobile market. By focusing on simplicity, brands can emphasize their message and create a cleaner, sleeker appearance. Since Apple’s iOS7 release, sites have continued becoming flatter – a trend that isn’t going away anytime soon.

Scrolling sites — To complement the simplicity of flat design, more brands are investing in scrolling sites, which organize everything into a single page. Aside from a visual look similar to social media pages like Facebook and Twitter, this encourages visitors to keep scrolling down to find content they might be interested in.

Storytelling design — Consumers are more interested in brand stories than ever before. This is why compelling content, imagery, and typography are all critical to successful websites. Don’t be afraid to make it fun. Brands are increasingly letting go of the sterile corporate look and are opting for something more creative, more interesting. The easiest way to do this is to focus on your brand’s story and mission statement. Then, find a way to mirror this in your site’s design elements.

Interesting typography — Consumers are craving fonts with personality. Similar to storytelling design, typography creates an aesthetic that not only organizes information, but also makes content look interesting, even if it’s not. Typography creates a more effective website and recognizable brand.

Video — Content is still king, but now brands understand content can come in different forms – not just text. Investing in video distinguishes your site from its competitors, making it more attractive to visitors and existing clients alike.

Contact us today to learn more about 2014’s top web design trends and what they can do for your site.

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