You’ve probably heard the phrase “less is more,” but this is an adage that’s difficult for most business owners to follow, especially when it comes to web design.
There’s so much your business has to say and offer, but saying too much often results in a cluttered message that distracts your audience and leads to a less effective site.

While it’s rare for business leaders to consider artistic tastes and designs, minimalism is a digital trend that provides benefits for everyone. Minimal design provides style and utility, ensuring the greatest performance on the web possible.

 Minimalism Creates a Better User Experience

No matter how beautifully designed your website is, it won’t matter unless the user has a great experience. The simplistic, straightforward options that minimalistic sites present create a user experience that is both enjoyable and beneficial. Easy and simple navigation ensures the user sees exactly what he or she wants to. Traditional sites are cluttered with unnecessary content and icons, which dramatically decreases the likelihood that the user will actually click on something.

 Focus on Brand Messaging with Minimalism

Since fewer things are displayed on minimalist pages, brands have to make every word count. Similar to the 140-character limit on Twitter, the importance of space-efficiency is heightened. While challenging, this tends to create a tighter, cleaner, and more effective message. Concise and creative content resonates with consumers, who are more likely to remember your brand’s message in the future.

 Visual and Practical Benefits Combined Into One

Aside from the practical benefits of minimalist web design, the visual pros are just as important. Minimal design naturally incorporates some of the hottest web design trends defining 2014. Flat design is an element that goes hand in hand with minimalistic design. Brands can knock out two birds with a single stone by investing in minimal web design.

Contact us to learn more about minimalist and intricate web design to determine which option is right for your brand.

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