I believe in a strong design, but I don’t get hung up on it.
I’m a content girl.

I create and manage and edit online content – and I love it. Can’t get enough of it. I root around in it like a happy, plump piggy in her sty. I can provide strong marketing content-based material for online platforms all day long by weaving my words into beautiful tapestries. I create pictures by writing all the exquisite details of a story, so that you’re hanging on every word – even more impressive since it’s your own story and you’re the one who told it to me in the first place.

That’s what I do. Content.

I understand the importance of comprehensive Branding, but I come at it from the content perspective. I can’t design worth a flip. I don’t even know how to use Photoshop.

So it’s a good thing that I hang around creative geniuses who are brilliant masterminds in design. Branding isn’t complete without great visuals. You gotta have them – especially with how image-dependent our world is becoming (think how Pinterest is basically taking overand how Facebook is updating their News Feed).

The first visual that will impact your consumers is probably going to be your company logo. It should be. So, it better be good!

I was completely wowed by the comments made recently by one of our OnWired designers while he was talking about logo design. He wasn’t trying to be epic, but that’s what he ended up being.

Read on—>

I think there may be some confusion as to what a logo is. A logo puts a face on a brand. Your brand will be what tells people who you are and what you do and explains all the detail related to those services and convictions. This is done through your site, through your customer service, how well you perform and communicate in your marketing efforts. The logo will exist in the midst of all of this but it represents you, it doesn’t tell the full story nor should it.

Trying to force a mark to tell everything often leads to pigeon holing your identity by visually locking it in on such a specific form of technology. Such as how a cell tower looks now (2013) might be used by a business within a logo design, but in even 5 years a cell tower may shift due to changing technologies and then it’ll look dated. Some familiar with the industry might think when viewing it “You only handle 3G? Because that is a 3G tower.”

Nike’s swoosh says nothing about shoes or sports, but their brand does and the swoosh works with it all. A green mermaid says nothing about coffee or music, or movies but Starbucks has done all of that with their mark putting a face to it. Xfinity is a logo type used by Comcast to brand their services, it really says nothing about who they are or what they do at all, the story is only known through their marketing and the logo type is the identifier of that story.

Your mark (which ever direction you take) alludes to what you do graphically on a conceptual level, but your story will exist and be told through your new site, marketing and employee interaction with your customers and your new identity will be the face that represents the brand as you continue to grow and expand your business.

Brilliance from Von Glitschka

What do you think?
Got any ideas you want to share about logo design?

(Or are you too distracted by the fact that you had to read all this text without a visual to help you through it?)