How SEO, Digital Marketing, Web Design & User Experience Mix
SEO, Digital Marketing, Web Design, & User Experience. These four things are essential components for your digital team to understand & put into practice. These things are vital to the progress, success & effectiveness of your business on the digital space. So as we advance through the start of 2016, here are some points to keep in mind while considering any changes to your current digital presence:
Web Design for SEO Has Evolved
Some people believe that websites which are designed in order to enhance search engine optimization (SEO) are compromises in terms of functionality and style. This is actually an outmoded viewpoint, talented & experienced website designers should be able to create dazzling and impressive work, without the compromises of yesteryear. Web design for SEO has evolved and this is good thing.
Basically, websites which are designed with SEO in mind support entrepreneurs by making it easier for these website owners to rank highly in Google. It’s really pretty simple and straightforward! So make sure that your website is designed with SEO, functionality and style in mind.
Search engine rankings often make or break online businesses and that’s why every ambitious entrepreneur wants his or her website on the first page of Google results!
When customers are able find you quickly via their Google search engine results, they’ll be more likely to buy what you sell. If they can’t find you, they’ll be more likely to buy from someone else…
SEO-friendly Web Design Elements
Websites should always be viewable on an array of electronic hardware, including the latest mobile devices. Be sure that your Web designer understands that you want a mobile-friendly website. These days, there are more mobile Google searches than there are Google searches from MACs and PCs. That means developers should rebuild their sites for display on any device. Google has responded to the shift by using mobile-friendliness as a ranking signal in search results, rewarding websites that are optimized for mobile devices. This is why your website needs to look perfect on every mobile device out there!
Another tip is to ensure that your website features a good rate of speed. Google is always updating its mathematical formula for ranking websites and one of the variables which is currently being utilized in order to calculate search engine rankings is site speed. Cluttered pages are ineffective, and can hurt your site ranking. If users can’t find what they need as fast as possible, they will bounce. That’s why it is important to keep your navigation bar simple. Design your homepage with user’s intent in mind and add directional cues pointing toward what might interest them.
Smart entrepreneurs consider SEO from the very start – it is never an afterthought. You can do the same. SEO-driven Web design really delivers for entrepreneurs and website visitors – it is a win-win approach to building the perfect website.
Website Design Supports Digital Marketing
SEO is part of digital marketing. However, it’s not all that digital marketing is. Other common elements of a digital marketing campaign include email marketing, pay-per-click advertising, social media and online advertising.
Your web team could use an array of elements in order to support every aspect of digital marketing. For example, they may offer email subscriber forms, create space for pay-per-click ads and put social media sharing buttons on a website. When these elements are combined with SEO-friendly Web design, a website becomes a more powerful marketing tool…
It goes without saying that unique and valuable content is a must for any business that wants to rank high in search results. While you certainly want to use keywords, don’t stuff your content with them. Instead, place them strategically on page elements such as title tags, meta descriptions, headlines, and URLs.
It’s easy to see that web design and SEO go hand in hand. Mastering these skills is a sure-fire way to building a website that both users and search engines will love.
Again, when Web design & web content support digital marketing goals, the end-user wins. Each visitor will be able to connect with the company via email, click on ads and share unique & valuable content across a host of social media platforms.
Now that you know how SEO and Digital Marketing impact Web design and user experience, you’ll be ready to plan out Web design that really delivers.
Tony was the proud owner of OnWired, the web design agency he’s raised since birth in 2001. A designer-entrepreneur with a nose for trouble, he keeps his peeps on their toes and his sights focused on what’s next.
Since 2001, OnWired has delivered beautiful websites that make your business known. Don’t be shy, check out our work.
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