Email Marketing Done Right

As someone who spends most of my waking hours staring at a computer screen, I see my fair share of email marketing campaigns from an incredible variety of sources. Some are pretty good, some are mediocre, and some are just downright bad. But occasionally, I see one so well executed that it puts others to shame. This is the story of one such campaign. About a month ago, I received an email newsletter from one of my favorite recording artists outlining the details of her upcoming CD. As you might Read More >>