When it comes to making serious money with Google AdSense, successful marketing is an essential element of success. After all, visitors will not be able to click on the ads you host if they cannot find your site. Boosting traffic is an essential part of AdSense success, and one of the best ways to boost those page views is through the use of newsletters.

Newsletters can serve a variety of important purposes beyond the world of Google AdSense, of course. For instance, a well written and informative newsletter can help drive targeted traffic to your site, resulting in greater sales and better revenue for your website. This kind of marketing works particularly well for niche markets, but it works very well for more general goods and services as well.

Building a base of opt in newsletter subscribers is also a great marketing tool, and those subscribers can be the first to receive word on special offers, sales or other promotions. Providing exclusive sale prices or other incentives to newsletter subscribers is a great way to encourage them to subscribe, and reward them when they do.

One of the keys to making the newsletter strategy work, of course, is to include links to your company website in the newsletter. Encouraging newsletter subscribers to click on your website link can boost your traffic and your visibility, while at the same time making it more likely that those newsletter subscribers will click your ads and boost your AdSense earnings.

Newsletters have another important advantage that is often overlooked, and that is what is known as the “expert factor”. As you publish your newsletter and continue to provide high quality, accurate and valuable information, your base of subscribers may come to look on you as an expert in your field. This will of course increase your standing, and increase the confidence of website visitors. Those website visitors that recognize you as an expert may be more likely to click the ads and see what those vendors have to offer.

One way to encourage those newsletter subscribers to visit your website is to use a few teasers. Instead of printing the full text of a great article, print a few sample paragraphs and provide a link to the location on your website where the rest of the article can be read. This strategy is a proven method for increasing response rates and boosting AdSense revenue.

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