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To Web Marketeers: 3 Reasons Your SEO is Rusting

There are few things as complicated as online marketing. You must combine the science of search engine indexing with high impact messaging that converts customer visits to sales. Knowing where to focus your marketing efforts and dollars is important. Aside from getting lucky with a good viral marketing campaign, Search Engine Optimization (SEO) is one of the best places to start. You have no hope of listing organically on the first page of Google unless you put some significant thought into your Read More >>
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Marketing in an Economic Downturn

There seems to be very little argument that our economy is experiencing a downturn that looks like it will be with us for a while. In the face of economic uncertainty, it can be very tempting to cut back on advertising. Many companies give into this temptation in times like these. Budgets for online advertising, website improvements, and sales staffs are often cut back and marketing improvements are often postponed. There are many reasons why this reaction to an economic downturn may be a critical Read More >>
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Blogging Tip to Live By

There are millions of blogs in the world and if you have one, you are simply adding to the growing pile of the public’s online writing.  But with so many different blogs out there, how are you ever going to promote yours to the point where you will have regular readers? This tip is probably the easiest one of all, and it will have you saying “Tony, you idiot, I already knew that.”  That’s fine (although I would prefer to keep the name calling to a minimum), but remembering this tip will Read More >>
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The Email Standards Project

It’s about time. Literally. After a few years doing email marketing — a year of which was spent in the trenches at an email marketing service provider — I’ve spent a lot of time trying to get HTML emails to render properly in all of the different email clients. Every time I code an email template, it has to be tested in up to 19 different email clients. That’s right — nineteen. Don’t believe me? Here’s a list: AOL 9 AOL Webmail Apple Mail Comcast Webmail Earthlink Webmail Entourage Gmail Lotus Read More >>
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Please Write Content That Humans Can Read

I’m completely amazed at some of the content I see on the web. It seems as if some people have sold out and are offering up simple readability as a sacrifice to the gods of Search Engine Optimization. They don’t care what the text on their site actually looks like to a human as long as they get ranked highly by the almighty Google. Here’s an example. Names have been changed to protect the innocent (or ignorant): Acme Corp is a Raleigh Web Design company located in Raleigh, NC. Acme specializes Read More >>
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Google AdSense Tips — The Power of the Newsletter

When it comes to making serious money with Google AdSense, successful marketing is an essential element of success. After all, visitors will not be able to click on the ads you host if they cannot find your site. Boosting traffic is an essential part of AdSense success, and one of the best ways to boost those page views is through the use of newsletters. Newsletters can serve a variety of important purposes beyond the world of Google AdSense, of course. For instance, a well written and informative Read More >>
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Email Marketing Done Right

As someone who spends most of my waking hours staring at a computer screen, I see my fair share of email marketing campaigns from an incredible variety of sources. Some are pretty good, some are mediocre, and some are just downright bad. But occasionally, I see one so well executed that it puts others to shame. This is the story of one such campaign. About a month ago, I received an email newsletter from one of my favorite recording artists outlining the details of her upcoming CD. As you might Read More >>