The last time StarQuest Dance redesigned its website, Bill and Hillary Clinton had just moved into the White House.
One fateful day, we received a phone call from Steve Wappel, the man in charge at StarQuest Dance. He said “Take a look at my site. You’ll know why I’m calling you.” We looked, and yes, we knew immediately.
StarQuest’s site was designed in 1994 and hadn’t been updated since. It was screaming “old school,” all the way from its bubble letter logo to its 1985 neon color palette. You almost expected to see a photo of a grinning Ed McMahon on the home page. But alas, we were denied that little bit of guilty pleasure.
After a couple of long talks with Steve, we realized he was working hard to modernize his business’s image. StarQuest is one of the premier dance competitions in the country. At the competitions themselves, everything is cutting edge — high-end video production, impressive sound and lighting rigs, and laptop-wielding judges. Steve realized he needed to bring that high-tech image to his site as well. On top of a full redesign, he chose a customized content management system along with some really cool functionality.
StarQuest’s target market is teenage girls — a very different audience than our typical corporate client. Upon receipt of our first design concept, Steve sent a simple three-word response:
Needs more whimsy.
After a few rounds of revisions, we delivered a design that was sufficiently whimsical. We then turned to Expression Engine, our CMS of choice, to do the heavy lifting. Thanks to some creative thinking, we were able to integrate both YouTube and SlideShowPro into Expression Engine’s already impressive functionality to provide StarQuest with powerful customization capabilities.
Heck, it was so good, we became a featured showcase on ExpressionEngine.com itself.