Almost daily, we get emails from potential clients asking one not-so-simple question. Needless to say, there isn’t a simple answer.
How Much Will It Cost?
Every project has different requirements, and those often require unique expertise and resources. Of course, in the interest of openness and transparency, we want to give you an idea of the costs to complete your vision.
Before we talk numbers, we have to say that we’re not going to be the lowest bidder for your project. If you just want to get your site out the door for the lowest price without regard for quality, you should probably look elsewhere. We’re passionate about creating the best solution and we take the time to do things the right way. If you appreciate the value of custom website design and development, you’ll love working with us.
So how much will it cost to do something like you have in mind? Here are some ultra-rough ballpark price ranges.
A Typical Project
In the case of a simple redesign, a client comes to us with a fairly basic existing site that needs to be revamped for one reason or another. The content will mostly stay as is, although it may need to be reorganized a bit. Let’s assume that the client also wants a content management system so that they can maintain the site on their own moving forward. How much will something like this cost? Let’s break it down.
- Research and Information Architecture (competitive analysis, site structure, wireframes, meetings): $3,750
- Visual Design (one design direction for a small set of templates): $3,750
- Page Coding (turning designs into HTML and CSS): $3,500
- Implementation of a Content Management System: $4,000
- Content migration and CMS training: $1,000
- QA and testing: $500
All in all, you’re looking at roughly $16,500 for a simple redesign, a content management system, and project management. A site with a simple ecommerce system is probably in the same ballpark. If you have someone in-house to build out the website and you just need us to provide you with finished designs, you’re looking at about half that price.
Naturally, every estimate is customized for a given project, and cost may vary greatly depending on your specific needs.
Other Common Projects
As you can imagine, building a custom application from the ground up is a bit complicated. If you want to build your own shopping cart or social network, for example, you’re looking at anywhere from $30,000 to $100,000+, depending on the scope of the project.
If you want to get into email marketing, we’ll design and code a template for you and set it up in our email marketing service of choice for $2,000.
If you want us to set up and manage a pay-per-click advertising campaign, there will be plenty of research and setup time as well as ongoing monitoring. It typically costs around $4,000 to get up and running and then another $1,500 a month to manage the campaign, depending upon the size and complexity.
If you would like to rank better in search engines, we can do comprehensive research on your current situation and put a plan together to improve it. If you’re hearing all the buzz about social media marketing and you want to jump on the bandwagon, we can help there as well. Again, you’re looking at about $2,000 to start.
Other sorts of consulting are billed hourly.
Obviously, these are all very rough estimates, but we would be happy to give you a more accurate quote for your specific project. If you’re interested in working with us, just SayHi@onwired.com.