We would crack a joke about lawyers, but we like Erik and he pays our bills.
We don’t generally find ourselves in the company of lawyers, which you could say is a good thing, but we made an exception for Erik Mazzone. When he approached us, he was in the process of starting an executive coaching business targeting attorneys. We’ve worked with quite a few executive coaches, but Erik definitely wanted to be a bit more innovative, combining a bit of pro blogging with his coaching.
Erik had no brand identity and no existing site. He basically gave us a clean slate to work with, and only had one design direction for us — use earth tones. Use them we did. We mixed in some greens and tans along with one of those super-trendy upholstery-inspired backgrounds and a few quasi-realistic paper elements to come up with a nice layout.
We then took the design, sliced it up, and integrated it with our most favorite blogging platform of all time — WordPress. It took some custom programming to implement the features Erik wanted, but alas, we were victorious.