Behind the Walls of OnWired from an Interns Viewpoint; Week Three
August 15, 2008: To start off the new week, I finished up the competitive analysis for Tony. After reading the websites of competitors and looking them up on blogs, I learned what made each company stand out. This helped me gather ideas of what OnWired could do to further market themselves. (Wink, Wink—that would be my next task.) After I sent the analysis to Tony, which turned out to be an 8 page table, I went to Jon for my next assignment. He asked if I could create a marketing plan for OnWired; he wanted to know how they could put themselves more “out there.” These words were both exciting and scary. It was time for me to take off the training wheels. I have learned a little about marketing in my e-commerce class and spent a lot of time teaching myself so I could put together an amazing business plan for DECA. Now, I had to create something for an actual business, no more hypothetical nonsense.
Once again, I started off with research. I found out what other companies were doing to market themselves and how they made themselves unique. What I learned is that there are a lot of free ways to spread the word. I suggested things such as posting videos on their website, doing some pro bono work, speaking with high school and college students, and writing articles and press releases. I was a little apprehensive giving what I thought were amateur ideas to a creative director, a master of marketing. However, he liked what I gave him, and I am glad I could be of help.
The office gossip this week is talk of a t-shirt company to be created by the people here at OnWired. On Friday, Jon and Sean decided to take a trip to the mall and Target for market research; this is one of the many reasons why I love OnWired. I secretly wanted to go with them, but for a different reason. Instead, I got to stay at the office and hold the fort down, almost literally. A massive rain storm passed through, through the roof I mean. A suede couch and water do not complement each other. This was about the same time that Time Warner Cable decided to leave the office before our Internet started working. When the Internet is down in a Web design and development firm, there is no productivity, only the twiddling of thumbs. It may not have been a productive afternoon, but I got a chance to check out some cool Computer Art magazines.
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