Web design is complicated — there’s no doubt about that.
If you want your website to convert clicks into customers effectively and consistently, then the design is a big deal.
Here’s what people always get wrong — it’s not just the way your website looks, it’s also about how easy it is to use in the first place. This is why, as a business owner, you should pay close attention to your website design and the way that it works for your users.
A website that looked fantastic in 2014 isn’t going to look so great in 2019.
Think about the best performing websites that were developed ten years ago and about how they’ve changed: outdated and slow to modern and sleek, right? Well, if that can happen every few months, then it’s worth knowing what the design trends will be for 2019.
Why Do We Need To Know This?
Currently, any good business staying on top of their web design game is interacting with live users. This means you need to capitalize on “user friendliness” as much as possible to make it high quality and high impact… your website needs to be more than just pretty images and/or walls of text and blocky paragraphs.
Think about the user and why they’re likely visiting your website. Is your web visitor hunting for information about your services, looking to purchase your amazing products or simply to become more familiar with your business and brand?
Get into their heads a little bit, play armchair psychologist and do your best to answer these questions easily and efficiently through well thought out design, layout, and function. Make sure your design suits the user of today, and 2019. If you don’t… in a few months, your site is going to be “so last year.”
We predict that website design trends in 2019 are going to be all about delivering the best quality user experience, prioritizing speed with mobile design. It’ll be about the simple designs that are easy to read, with immersive video backgrounds and so much more.
Let’s take a closer look at some of those 2019 trends:
Speed. Any customer that clicks on a website makes a judgment call within the space of three seconds. You may have been taught that first impressions are everything, and you were taught well if so. We live in a world of instant gratification, which means that your customers want to see what they want to see and they don’t want to be kept waiting. You need to optimize your site for mobile use and make sure that the design follows suit.
Drop Shadows and Depth. Although shadows have been a staple of web design for quite a while, thanks to the progress of web browsers, we now see some exciting variations. With grids and parallax layouts, web designers are playing with shadows more than ever to create depth and the illusion of a world beyond the screen. This is a direct reaction to the flat design trend that was popular in years past.
Vibrant Colors. While in the past many brands and designers were stuck with web-safe colors, more designers are becoming courageous in their approach to color — including supersaturation and vibrant shades combined with headers that are no longer just horizontal but reimagined with slashes and hard angles.
Mobile First. Mobile search overtook desktop search in 2015, and this is why Google swapped which sites it indexes first. 2019 will see continued pushes toward mobile-first design, meeting the demand of mobile users who are viewing websites first.
Whew, that was a lot to read, wasn’t it? Now that you have some insight into the near future go take stock of your website and see if it will hold up in 2019. No? Don’t worry.
The web design team at OnWired would be thrilled to help your company — small or large — create a website that converts and stands the test of time. Give us a call at (919) 301-0425 or visit us online to, “Say Hi.”
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