8 Ways to Optimize Your Website and Improve Conversion Rates

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As a business owner, you’ve probably heard the phrases “click-through-rate” or “conversion rate” and “optimize” more times than you can count.  If you’ve worked with a marketing company before, it’s likely these were all items on a long checklist of things to do and track.  Simply put, these are all items and buzzwords that are highly important when discussing your business goals and how your website helps you achieve them.   In this article, we’ll discuss 8 ways to optimize Read More >>

3 Signs Your SEO Sucks

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Small business owners are the wizards of DIY work.  Need to fix a copy machine?  Nobody owns copy machines anymore; throw it out the window and go to Kinkos.  That was a bad example, but as a small business owner, you know you’re frugal when it comes to certain everyday items you need completed.  That has somehow extended to Do-It-Yourself SEO. Your first mistake is thinking you know anything about Search Engine Optimization; you don’t, and it’s hard.  As someone who tried to do the Read More >>

5 Social Media Marketing Blunders

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In the world of Marketing, it’s often easy to tout oneself as a “Social Media Guru.”  You post a few cat videos, get over 50 likes then, boom.  You quickly find yourself posting for your friend’s homemade jewelry Facebook page.  It sounds simple, and it means extra time spent scrolling the news feed.  However, in actuality, Social Media Marketing is much more than post and go. In this article, we’ll talk about a few blunders many of us have made (and learned from) and how you can Read More >>

The 9 1/2 Best Digital Marketing YouTube Videos Under 10 Minutes of 2016 / 2017

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Yes — I’ve plundered through umpteen minutes of marketing speak; some highly informative and some had me looking for a bottle of sleeping pills. I've come through the other side of the digital rainbow unscathed and armed with information to help those in marketing need. Alas my avid viewer, you get to partake in only the good, plus short, marketing videos that I thought worthy of your inquiring minds. Enjoy the knowledge I bestow upon thee... (in no particular order mind you) Digital Read More >>