Small business owners are the wizards of DIY work. Need to fix a copy machine? Nobody owns copy machines anymore; throw it out the window and go to Kinkos. That was a bad example, but as a small business owner, you know you’re frugal when it comes to certain everyday items you need completed. That has somehow extended to Do-It-Yourself SEO.
Your first mistake is thinking you know anything about Search Engine Optimization; you don’t, and it’s hard. As someone who tried to do the “DIY” SEO before understanding the complexities and the underlying analytics that go along with it, I can assure you it’s not for the faint of heart.
With that said, many business owners believe “SEO Specialists” are snake-oil touting scam artists. We don’t disagree, and some of them are. But, a majority of the companies who offer SEO services have trained specialists, not the ones using a Do-It-Yourself SEO method you’ve already attempted – and failed at. Like with anything you spend your money on, do your research and interview a few companies before choosing one.
So, here’s three ways you can figure out if your SEO is working for or against you:
- Your SEO is outdated. When you decided to optimize your website, you were on a coffee-fueled excursion to first-page land and nothing could stop you. You worked to generate keywords that were industry specific and ranked high on organic searches. After arbitrarily sprinkling in keywords on different pages throughout your site, you called it a “win” and never checked up on it again.
Search Engine Optimization is a shape-shifting beast that is constantly changing to keep up with consumers’ searches. It is a full time job that requires a multitude of considerations. Outfitting your pages with different keywords instead of having pages with the same keywords (ultimately pitting your site’s pages against each other instead of your competitors) is important.
You also have to ensure the keywords you’re using are industry specific and ones that consumers are using. Instead of writing solely for Search Engines, make sure you’ve taken into consideration that you’re also writing for everyday people looking for your products or services.
- Your Metrics Aren’t Up to Speed. Ensuring you have a good metrics and analytics tracking in place (we’d recommend Google Analytics) is just as essential as having good SEO. If you notice low average time on your site, high bounce rates, or folks only visiting one page on your site, it’s likely that your SEO strategy isn’t working for you.
- You’re Expecting Overnight Results (And Not Seeing Them). In a world where you can have millions of cat pictures in .3 seconds, instant gratification is at an all time high. We get it, you’re impatient. However, even the best SEO strategy isn’t going to garner you overnight results.
Organic rankings are cultivated with a kickass strategy developed through research, understanding consumer behavior, a strong grasp of the search engine’s process, and metrics/analytics. You can’t have one without the other, so the sooner you understand it’s a package deal, the better.
Consistently implementing quality content (vs quantity) and tracking how your SEO behaves is key to understanding what works and what doesn’t. Don’t be afraid to scrap poor keywords if you don’t see they’re working for you. Google’s Keyword Planner is another great tool for choosing keywords.
Stop Missing Your Target
We get it, you thought you could save some cash and spring for that new iPhone. It just isn’t going to work with DIY Search Engine Optimization, my friend. Doing your research and working with a reputable marketing firm instead of trying your hand at increasing Organic rankings is worth it.
SEO is a beast of a project and your efforts are better focused on growing your business in different ways. Let a professional take a look at your current SEO strategy and find out the best new strategy for your business objective. OnWired.com can help. Give us a call today at (919) 301-0425 for a consultation with one of our trained, experienced, and (yes) friendly SEO professionals.
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