37signals, almighty creator of Basecamp: we salute you!
Imagine that you’re trying to put together a puzzle. You snap two pieces together, but then there’s a knock at the door. You answer. It’s the Girl Scouts selling cookies. You buy half a dozen boxes of Caramel deLites because you can’t get enough of that divine chocolate-caramel-coconut combination, and then you go back to your puzzle. You connect another piece and then the phone rings. It’s your mother-in-law. “Yeah, I was wondering if blah blah blah…” You thoughtfully and lovingly answer all her questions (or maybe you zone out until she stops talking). Now back to the puzzle again. Knock, knock. At this rate, it’s going to take you weeks to get through the 4,997 remaining puzzle pieces.
We feel that way sometimes. When we’re in the groove and we’re really rocking out a new site design, we just have to put on some headphones and ignore the rest of the world for a while. We might not answer the phone or respond to your email immediately, but we’re not ignoring you. It just means that we’re focusing. After all, you do want us to focus while we’re working on your project, don’t you?
So how do we communicate? That’s simple: we use Basecamp. It’s quite possibly the best web-based project collaboration tool on the planet. It keeps all of the messages, discussions, files, requests, and approvals for your project in one spot. It is accessible 24/7 from anywhere by anyone involved in the project, so everyone has the information they need at their fingertips, and the best person (whether it’s the designer, developer, project manager, or someone else) can respond to client questions and comments.
So rest assured: while we might not answer the phone every time it rings, we will always get back to you as soon as we can.
The author of this blog post never returned to home base after his last mission. He is assumed to have been either captured or killed in action, although it is possible that he turned rogue and is now working for the enemy. As such, we disavow all knowledge of his previous actions and whereabouts.