Entries by Tony Chester

The 9 1/2 Best Digital Marketing YouTube Videos Under 10 Minutes of 2016 / 2017

Yes — I’ve plundered through umpteen minutes of marketing speak; some highly informative and some had me looking for a bottle of sleeping pills. I've come through the other side of the digital rainbow unscathed and armed with information to help those in marketing need.

Alas my avid viewer, you get to partake in only the good, plus short, marketing videos that I thought worthy of your inquiring minds.

Enjoy the knowledge I bestow upon thee... (in no particular order mind you)
Digital Read More >>

Website Critique, Analysis, and Reviews

Website Analysis, Meetup, and OnWired -- it's like strawberries, whip cream, and brown sugar.

If you’re local to the Raleigh/Durham area, have a website, and want to have it analyzed for any of the following:

marketing prowess
conversion ability
SEO
brand consistency
customer perspectives
and so on and so forth

You need to reserve your FREE space on the big screen to have your website critiqued by folks who’ve been creating websites and digital marketing campaigns for quite Read More >>

Meetup Recap: Social Selling Masterclass

As I’m becoming more active within the local Raleigh/Durham community, I thought it would be nice to share the benefits of local Meetups. This one in particular was sponsored by a friend of mine and marketing extraordinaire, Cole Watts. His Triangle Marketing Club provides very insightful data and entertaining speakers. Tonight for instance, we enjoyed the marketing and sales savvy of the talented Lindsey Boggs. From the event page:
Join us in May as Lindsey Boggs, Social Selling Expert, explains Read More >>

Responsive Design Must Go

Yes, VIRGINIA, there is a website killer. He exists in the form of mobile devices. I touched on this subject with ‘The Death of Web Design’ where I briefly mentioned that mobile devices are becoming the go-to device of choice. Today we are expanding on the fact that more and more people are simply using their phones more than their computers.
The Myth About Mobile
I was a victim as well. People are not starting on mobile devices and then moving to their desktop/laptop for further investigation. Read More >>

80% of Consumers Buy from Brands They Follow Socially

Social media networks allow you to quickly broadcast your product, service, message, etc. to many curious eyes at once. The stronger your brand presence on social media, the more you  can reach. If you’re not in the game — they’re not buying from you!

Per SmartInsights.com, this train ain’t a’slowin down anytime soon either pardner.

There are now 7.4 billion people on the planet and of those the following numbers make interesting reading.

There are just over 3.4 Billion active Read More >>

How SEO, Digital Marketing, Web Design & User Experience Mix

SEO, Digital Marketing, Web Design, & User Experience. These four things are essential components for your digital team to understand & put into practice. These things are vital to the progress, success & effectiveness of your business on the digital space. So as we advance through the start of 2016, here are some points to keep in mind while considering any changes to your current digital presence:

Web Design for SEO Has Evolved

Some people believe that websites which are designed Read More >>

The Death of Web Design

I know what you’re thinking… “Hey Tony, you work in this industry right? Are you crazy?”

Like a fox ;-)

A couple of years ago, I was reading the tea leaves and what they told me was highly designed and customized websites were on a death march. If you’re in the industry, you most likely know where I’m going with this. If not, welcome to the world of the wild and wonderful web.
Mercenary Numero Uno:
Mobile Devices
As mobile devices become our go-to device, the desktop/laptop browsers Read More >>