Joe spent the first 15 years of his life in Virginia Beach, although he didn’t particularly like the beach and he certainly never learned to surf. Joe had another plan: to be a rock star. It turns out that he’s a musical genius (although he sucks at Guitar Hero), so he teamed up with a few buddies and formed The Yams From Outer Space (quite possibly the coolest band name of all time). The Yams hit the road, playing in clubs and frat houses across the southeast and sharing the stage with such musical greats as The Connells and Buddy Guy. In the early 90’s, Joe even crossed paths with a young upstart musician by the name of Darius Rucker. A few short months later, while Joe was sitting at home eating some wings, Hootie and the Blowfish were taking the stage on Dick Clark’s New Year’s Rockin’ Eve. Joe’s musical dreams were over (at least for a while).
Fast forward a decade or so. Joe was once again rocking out, this time on stage at a local church. Jon Norris, previously of OnWired, joined the band as the new bass player, and in one of many late-night talks, he realized that Joe was the Rain Man of marketing. When it came to crunching numbers and calculating ROI, Joe was a genius savant, so Jon introduced him to AdWords. The rest, as they say, is history. Joe now wrangles keywords on a daily basis, and he has become one of the AdWords elite — he’s a Qualified Google Advertising Professional.